Freshness

Stumbled across the Nuori skin care products on Instagram a while ago and immediately became a fan of the minimal design and packaging. The body balm – ordered via Oh, you pretty things (great shop and super efficient home delivery) , tested and declared to be good – is super soft and easily absorbs. The Nuori Difference, as they highlight their business idea on the website, is based on freshness. The clue: They resign from extending the life of their products by months or even years. Means, you actually have to use the product within a few months after purchasing it…

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