The Creatista pop-up café was a genius hack from Nespresso to launch a new coffee machine in Auckland. They temporarily opened a café in a cute spot of the city (clearly fully equipped with the new machines) which was styled and furnished by the well-known Interior Designer and Blogger Michelle Halford.
The coffee – of course – was complementary and thanks to the amazing job Michelle did for this public space, you felt like drinking the “real” energy drink right at home. On top of that local baristas were on-hand to teach customers how to create simple latte art using the Creatista. I am not Nespresso fan per se whereas the concept and the idea would have definitely made me stop by if I was a a New Zealander. Product launch done well I´d say.
(Photography by Helen Bankers)